Customer Experience, the #1 factor in the selection criteria In 2021, in a disrupted economic context and uncertain forecasts, Customer Relationship will become the main differentiating factor between brands. Competition is intensifying, products and services are equivalent in many sectors of activity, prices and margins are reduced … Distribution channels…
Customer Service, a player in Customer Loyalty
Your customers’ journey to your products and services is increasingly winding. The distribution channels are multiplying, intermediaries, platforms… On the other hand, to express one’s dissatisfaction, things go much faster… instantaneously, publicly, peremptorily and often definitively. Responding to each customer who asks you has become a real duty for anyone…
Why should you outsource?
When a company is not or no longer able to accomplish all of its missions internally, it turns to an external service provider to achieve its objectives. We then speak of outsourcing, in the broad sense. This mechanism is called BPO, for Business Process Outsourcing. Outsourcing certain missions is a…
Co-creation: involving your consumers is in your interest
Co-creation is, for a company, involving consumers in the process of creating an offer in order to improve its brand image. By being full players, customers are better able to buy the products or services of the company concerned. But does it really work? AreYouNet gives you all the answers…
Feedback and online surveys: two essential technologies for measuring customer satisfaction
The Internet revolution has profoundly changed sales methods and consumer behavior. Today, products and services are sold via e-commerce, or through traditional distribution methods or in a hybrid fashion with click and collect. One of the commonalities of these processes is the ability for customers to leave reviews and comments…
When the consumer becomes your best advisor!
Entering the crystal ball of the behavioral mystery of customers and knowing how they will react to its products and services is the dream of every marketing manager, every business enterprise. Customers ? We would definitely like to know who they are, what they buy and most importantly, why they…
Why should you do a satisfaction survey?
Thanks to AreYouNet, the satisfaction survey is now within the reach of each type of business and for each type of market. Measuring satisfaction is the surest way to orient a strategy, correct errors and react quickly to demand. The satisfaction survey is the main vector for determining ROI (Return on Investment).
Does your website meet your customers’ expectations?
The definition of what a “good” website has changed significantly in the recent years. We used to say that a well-made website is a “living” website. In other words, under the aegis of a webmaster, a website had to be updated regularly and had to be enriched with contents and, in no case to remain monolithic and not up to date. Nothing worse for any business to display an obsolete, unmaintained website or one that gives the impression of being abandoned, both in substance and in form.
How to analyze consumer behavior?
Being able to identify trends in a market cannot be improvised. It is a complex process that involves collecting disparate data, starting with the analysis of consumer psychology
Internal Survey: how to launch an internal communication audit
No matter the size of a company or an organization, an internal communication audit is essential today. From year to year, the interaction tools between employees evolve, sometimes under the influence of a fashion effect, but more often than not, their adoption by users is only a consequence of the…