In most markets consumers regularly demand change, to the point where it is disconcerting for the companies that offer these products and services. With these growing needs, companies must elevate themselves to a position of listening to learn and collaborating with its prospects and customers. Fortunately, advanced tools exist to…
Brand Ambassadors : The importance of training
To become ambassadors of your brand, our employees must understand your brand flawlessly. This is why we advise our clients to get involved in the training of their agents. The COVID-19 crisis currently obstructs face-to-face interactions but training remains a major action point. From training to brand culture A good…
Customer proximity : How can you stay as close as possible to your customers during a crisis?
How do you engage with your customers when you can no longer meet face-to-face? Crisis or no crisis, being close to your customers is your priority. But in a time of confinement and closed signs, how does one maintain good customer proximity? How does one retain, animate, accompany customers without…
What is your feedback used for?
In the digital age all brands must have a strong online presence. Your visibility and searchability also takes into account the feedback collected; stars and reviews collected that are associated with your name. From Google’s SERP, your image value is measured by the amount and quality of your clients’ feedback….
How to maximize your ROI with insights from your online community
What if your consumer community is finally able to to be the epicentre of your real time decision making? From the panel to the community, this is how you can take ownership of a data analytics tool to boost your marketing ROI. Panel or online community? Your panel is the…
Best practices for managing your panels
Panel management tools are more and more efficient and today deliver detailed and reliable information. Above all, they have become democratized and can very well be internalized. Today, having a base of customer panels is essential for anyone who wants to develop customer satisfaction and gain market share. However, the…
The new Customer Relationship Experience
Customer Experience, the #1 factor in the selection criteria In 2021, in a disrupted economic context and uncertain forecasts, Customer Relationship will become the main differentiating factor between brands. Competition is intensifying, products and services are equivalent in many sectors of activity, prices and margins are reduced … Distribution channels…
Why should you outsource?
When a company is not or no longer able to accomplish all of its missions internally, it turns to an external service provider to achieve its objectives. We then speak of outsourcing, in the broad sense. This mechanism is called BPO, for Business Process Outsourcing. Outsourcing certain missions is a…
Co-creation: involving your consumers is in your interest
Co-creation is, for a company, involving consumers in the process of creating an offer in order to improve its brand image. By being full players, customers are better able to buy the products or services of the company concerned. But does it really work? AreYouNet gives you all the answers…
When the consumer becomes your best advisor!
Entering the crystal ball of the behavioral mystery of customers and knowing how they will react to its products and services is the dream of every marketing manager, every business enterprise. Customers ? We would definitely like to know who they are, what they buy and most importantly, why they…